BLUEBIRD recognises the importance of protecting your personal data, whatever its nature, and we value honesty and transparency above all, so that we can build a solid and lasting relationship with our customers, based on trust and mutual benefit. Therefore, with the entry into force of the European Union's new General Data Protection Regulation (EU 2016/679), we have developed a set of security measures aimed at protecting your data and have updated our Privacy Policy.
The purpose of this Privacy Policy is to explain BLUEBIRD's personal data processing policy to you, since if you wish to make a purchase from our online shop, you will have to accept our privacy policy as it is essential and imperative for the delivery of our products.
However, if you have any questions about this Policy, you can contact us by email at — apoiocliente@bluebird.pt —, phone, whatsapp, messenger, chat or by written letter to: BLUEBIRD, Rua Eng. Ferreira Dias, 924-2.º andar – salas E35/E36, 4100-246 Porto.
1. COMPANY IDENTIFICATION
1.1 This website and the corresponding privacy policy are managed by Rua Eng. Ferreira Dias, 924-2.º andar – salas E35/E36, 4100-246 Porto and with the VAT Number 504609513.
1.2 By browsing our website, you consent to the terms described in this Privacy Policy.
2. OUR PRINCIPLES
2.1 Respect for the client's wishes
We respect the privacy and security of your personal data, which is why we endeavour to respect the client's wishes and their autonomous, free, and uncomplicated management of their privacy preferences. Therefore, if you disagree with any point mentioned in this Policy, you can object at any time by contacting us at email — apoiocliente@bluebird.pt —, phone, whatsapp, messenger, chat or letter addressed to: BLUEBIRD, Rua Eng. Ferreira Dias, 924-2.º andar – salas E35/E36, 4100-246 Porto. We will do everything possible to fulfil your wishes and respect your concerns.
2.2 Good practices
BLUEBIRD, as the personal data controller, determines the purposes and means by which your personal data is processed, including all applicable security measures. We guarantee that your personal data is processed in Portugal in a correct and lawful manner and in accordance with good practice.
2.3 Strict necessity
When processing data that can identify you personally, directly, or indirectly, we apply the principle of strict necessity. For this reason, the use of your personal data will always be minimal, so as not to exceed the original purpose for which it was collected and/or processed.
3. COLLECTION AND PROCESSING OF PERSONAL DATA
3.1 The personal data collected and processed by BLUEBIRD is only that which you voluntarily, expressly, and unequivocally enter on the forms on this website.
3.2 The personal data collected are: name, gender, date of birth, email, mobile phone number, address, and VAT number.
4. WHO PROCESSES YOUR PERSONAL DATA
4.1 For organisational purposes and in order to be able to offer you the best possible service, BLUEBIRD works together with a number of entities outside its organisation that will process the personal data of users of this site. This data sharing is strictly for the performance of the services provided by BLUEBIRD, including the sale of products.
4.2 These external entities include carriers, technology and digital service providers, digital marketing platforms, among others. The aforementioned external entities have been chosen by BLUEBIRD due to their experience in data processing, guarantees of compliance with applicable laws and regulations, as well as the technical security measures adopted by them in relation to the processing of personal data.
4.3 These external entities will always act in accordance with the instructions provided by BLUEBIRD and only for the purposes strictly necessary to their function. Your personal data will be shared with these entities for the purpose of:
- provision of electronic payment services using credit/debit cards.
- processing product sales.
- product packaging and transport.
- solving problems related to the sale of products.
- receiving payments for the purchase of products.
- processing customer product returns.
- others.
4.4 In addition to the above situations, your data may be shared with third parties in order to:
- comply with applicable laws,
- respond to judicial and government enquiries,
- comply with valid legal processes,
- protect BLUEBIRD's rights or property.
5. PURPOSE OF PROCESSING PERSONAL DATA
5.1. Your personal data is collected and processed by BLUEBIRD only for purposes strictly linked to the use of this website and shops, the services associated with it and the sale of products, management and improvement of the Loyalty Programme, direct marketing, and customer support management.
5.2 BLUEBIRD always endeavours to maintain the relationship with its customers and provide them with the appropriate benefits, information and relevant content related to our brand. Your data will only be processed for these specific, explicit, and legitimate purposes and will not be processed in any way incompatible with them. The data collected and processed is adequate, relevant, and not excessive in relation to these purposes.
5.3 However, your personal data may also be used for other processing operations within the limits of such applications. In particular, your personal data may be processed for the following purposes:
a) when you make a purchase on this site, we collect your personal data (e.g. e-mail address, delivery address, credit card number and telephone number) on the purchase form, solely for the purpose of selling, sorting, and transporting the products you have ordered.
b) when you request assistance from Customer Support we collect your personal data (e.g. first and last name, e-mail address) only for the purpose of providing you with the online shop's Customer Support services that are relevant to this website and to offer you the assistance you have requested.
c) when you register, we collect your personal data in order to simplify the preparation of your future orders.
d) when you subscribe to the newsletter, we collect your email address in order to offer you this service.
e) when you browse our website, we collect cookies. Depending on your management of cookies on our site and your interaction with us, we use some information collected by cookies to ensure proper functioning on the site, highlighting the proper display of content, remembering your basket, remembering your registration, adjusting your screen resolution, to improve our offers, among others. This information includes registration data, location data, the duration of your session, the products you have selected, your equipment, your browser, and your IP address.
f) when you browse our website and subsequently visit platforms where there is an advertising format (social networks, Google and other partners of these networks) you may be impacted by adverts from our brand. We will also use the data to reach new potential customers who may be interested in our products.
5.4 When we collect data, we indicate the mandatory fields with asterisks when the data in question is necessary for:
- To enter into our contract with you (for example for the supply of products you have purchased on our websites / apps).
- Provide you with the service you have requested (for example by providing you with a newsletter), or
- Respect legal requirements (e.g. invoicing).
5.5. Your personal data may be communicated to BLUEBIRD service providers for the purpose of providing services, to judicial, tax and regulatory authorities, for the purpose of complying with legal requirements.
5.6. The date of birth is a mandatory field for creating a Customer Card to take advantage of the 5% birthday discount, valid for the period starting 8 days prior and 8 days after the birthday.
6. CONSENT
Respect for the customer's wishes is one of BLUEBIRD's main concerns when it comes to processing personal data. However, we do not want to affect the relationship we have with you or fall short of your expectations. We have therefore considered that if you have maintained a relationship with us over the last 5 years, i.e. if you have made a purchase, it is deemed unnecessary for us to ask for your consent. However, if you disagree, you can object at any time by writing to us at (...).
7. BLUEBIRD LOYALTY PROGRAMME
7.1 When you complete a purchase on our website with registration, and by confirming that you have read and accepted this privacy policy, you consent to receiving communications regarding the management and improvement of the Loyalty Programme, including the attribution of benefits, linking the value of the purchase to the loyalty card, sending Discount Vouchers, notices of expiry of Discount Vouchers or accumulated value and promotions exclusive to the card. These communications will be made to the contacts you provided when creating the card, namely via post, email and/or mobile phone.
7.2 By joining the Bluebird Card Loyalty Programme, the Customer expressly authorises BLUEBIRD to process their personal identification and contact details and the details of the transactions they carry out with the Bluebird Card for the purposes of customer support management, including invoicing, repairs, reservations, complaints.
7.3 By confirming that you have read and accepted this privacy policy, you consent to receiving direct marketing communications (to the contacts you enter in the forms, namely by newsletter, email, and mobile phone, in the online shop www.bluebird.pt.) carried out directly by BLUEBIRD.
7.4 Terms and Conditions of the BlueBird Loyalty Programme can be consulted here .
8. YOUR RIGHTS
8.1. To exercise your right to access, rectify, delete, forget, or block your personal data, you can send a written communication to the following email address: apoiocliente@bluebird.pt or by letter addressed to: BLUEBIRD, Rua Eng. Ferreira Dias, 924-2.º andar - salas E35/E36, 4100-246 Porto. You can also do this at any BLUEBIRD shop or in your customer area in the online shop.
8.2 If you would like to stop receiving communications about the management and improvement of the Loyalty Programme and/or direct marketing, you can exercise your right to object to the processing of your personal data at any time: by sending an email to apoiocliente@bluebird.pt or by letter to: BLUEBIRD, Rua Eng. Ferreira Dias, 924-2.º andar – salas E35/E36, 4100-246 Porto. You can also do this in your customer area in the online shop.
9. SECURITY
9.1 BLUEBIRD uses appropriate security measures to protect your personal data against accidental or unlawful destruction, accidental loss, alteration, dissemination, or unauthorised access, and against any other form of unlawful processing. In addition, we contractually require trusted external organisations that process your personal data for us to do the same.
9.2 However, BLUEBIRD cannot guarantee that the security measures adopted for the protection of this website and for the transmission of data and information through this website will prevent or exclude any risk of unauthorised access or loss of data. We therefore advise that your computer be equipped with software devices that protect you when transmitting and receiving data (such as up-to-date antivirus systems), and that your browser take appropriate measures to ensure security when transmitting data (such as firewalls and anti-spam filters).
10. DATA RETENTION
10.1 Your data will be kept by Bluebird for the purposes described herein for as long as is necessary for the aforementioned purposes, unless the personal data in question is necessary to prove the fulfilment of obligations, until the limitation period of the corresponding rights has elapsed, or if there is a longer data retention period imposed by law.
10.2 When your personal data is no longer required, it will be removed from our systems and records, or kept anonymised so that you cannot be identified from it.