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  • Homepage
  • How to Choose an Engagement Ring
Use to how to choose the perfect engagement ring
Use to how to choose the perfect engagement ring

How to choose the perfect engagement ring

Choosing an engagement ring may seem challenging, but we are here to make this moment simple and unique. Find the perfect ring for your budget, with fast delivery and hassle-free exchange or return.

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Use to most popular engagement ring styles
Use to most popular engagement ring styles

Most Popular Engagement Ring Styles

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Traditional Solitaire Rings

See Rings
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Timeless Classics with Meaning

See Rings
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Coloured Gemstones

See Rings
Use to whatever your budget, find the perfect ring
Use to whatever your budget, find the perfect ring

Whatever your budget, find the perfect ring

At BOW, you'll find rings from €489 to premium designs priced at €11,900, all with certification and a guarantee. The final price will depend on the customisation of the centre stone. Discover some of our most popular engagement rings.

  • Products
Ring Grace 18K Gold Diamond
Ring Grace 18K Gold Diamond
Ring Grace 18K Gold Diamond
Ring Grace 18K Gold Diamond
Ring Grace 18K Gold Diamond
Ring Grace 18K Gold Diamond
Ring Grace 18K Gold Diamond
Ring Grace 18K Gold Diamond
Ring Grace 18K Gold Diamond
Ring Grace 18K Gold Diamond
Ring Grace 18K Gold Diamond
Ring Grace 18K Gold Diamond
Ring Grace 18K Gold Diamond
Ring Grace 18K Gold Diamond
Ring Grace 18K Gold Diamond
Ring Grace 18K Gold Diamond
Ring Grace 18K Gold Diamond
Ring Grace 18K Gold Diamond
Ring Grace 18K Gold Diamond
Ring Grace 18K Gold Diamond

BOW

Ring Grace 18K Gold Diamond

1790€ - 3740€

Ring Athena 18K Gold Diamonds
Ring Athena 18K Gold Diamonds
Ring Athena 18K Gold Diamonds
Ring Athena 18K Gold Diamonds
Ring Athena 18K Gold Diamonds
Ring Athena 18K Gold Diamonds
Ring Athena 18K Gold Diamonds
Ring Athena 18K Gold Diamonds
Ring Athena 18K Gold Diamonds
Ring Athena 18K Gold Diamonds

BOW

Ring Athena 18K Gold Diamonds

989€

Ring Liz 18K Gold Diamonds and Topaz
Ring Liz 18K Gold Diamonds and Topaz
Ring Liz 18K Gold Diamonds and Topaz
Ring Liz 18K Gold Diamonds and Topaz
Ring Liz 18K Gold Diamonds and Topaz
Ring Liz 18K Gold Diamonds and Topaz
Ring Liz 18K Gold Diamonds and Topaz
Ring Liz 18K Gold Diamonds and Topaz
Ring Liz 18K Gold Diamonds and Topaz
Ring Liz 18K Gold Diamonds and Topaz
BestSeller

BOW

Ring Liz 18K Gold Diamonds and Topaz

799€

Ring Marylin 18K Gold Diamonds and Topaz
Ring Marylin 18K Gold Diamonds and Topaz
Ring Marylin 18K Gold Diamonds and Topaz
Ring Marylin 18K Gold Diamonds and Topaz
Ring Marylin 18K Gold Diamonds and Topaz
Ring Marylin 18K Gold Diamonds and Topaz
Ring Marylin 18K Gold Diamonds and Topaz
Ring Marylin 18K Gold Diamonds and Topaz
Ring Marylin 18K Gold Diamonds and Topaz
Ring Marylin 18K Gold Diamonds and Topaz
Ring Marylin 18K Gold Diamonds and Topaz
Ring Marylin 18K Gold Diamonds and Topaz
Ring Marylin 18K Gold Diamonds and Topaz
Ring Marylin 18K Gold Diamonds and Topaz
Ring Marylin 18K Gold Diamonds and Topaz
Ring Marylin 18K Gold Diamonds and Topaz

BOW

Ring Marylin 18K Gold Diamonds and Topaz

599€

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Spread the payment over 12 instalments, so your decision can be focused solely on the ring.

up to 600€
up to 1000€
up to 1500€
No limit
Use to make the moment truly special with a gia/igi certified diamond
Use to make the moment truly special with a gia/igi certified diamond

Make the moment truly special with a GIA/IGI Certified Diamond

You're in the hands of specialists. At BOW, every diamond over 0.45 carats is certified by GIA or IGI, the world's two most recognised gemmological laboratories.

Engagement Rings - Gold and Diamond Jewelry
Engagement Rings - Gold and Diamond Jewelry
Engagement Rings - Gold and Diamond Jewelry
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Choose a Ring with a GIA/IGI Certified Diamond
Use to a detail you should know!
Use to a detail you should know!

A detail you should know!

With rings featuring a prominent centre stone, you can customise the centre stone. Choose a diamond if you want to give the ultimate engagement stone, a topaz if you're looking for elegance, or a coloured gemstone for a piece of jewellery with true character.

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CUSTOMIZE RING
Use to exclusive engagement ring box
Use to exclusive engagement ring box

Exclusive Engagement Ring Box

The box in which you receive your ring is completely exclusive, made of velvet, with a light that turns on when opened. You can choose from 3 colours: pink, blue, and beige.

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SEE ENGAGEMENT RINGS
Use to confidence when choosing
Use to confidence when choosing

Confidence When Choosing

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Surprisingly fast delivery

24 hours to 15 days

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Free exchanges for 60 days

Because sometimes the perfect fit is only confirmed afterwards.

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30-day returns

Zero risk. No pressure.

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Expert guidance

Speak to someone who has helped make this moment happen hundreds of times.

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30-day returns

Zero risk. No pressure.

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Expert guidance

Speak to someone who has helped make this moment happen hundreds of times.

Use to bluebird won the 2026 wedding awards from the casamentos.pt website.
Use to bluebird won the 2026 wedding awards from the casamentos.pt website.

BlueBird won the 2026 Wedding Awards from the Casamentos.pt website.

The recognition as one of the most recommended jewellery companies in Portugal.

Suggestions for Gifts and Presents for Valentine's Day 2025
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SHOP ENGAGEMENT RINGS
Use to the questions we are asked most frequently
Use to the questions we are asked most frequently

The questions we are asked most frequently

  • How to find out her ring size without her knowing?

    The simplest method is to discreetly borrow a ring she already wears and use it as a reference for the engagement ring size. Once you have the ring in hand, you may:

    - Measure its diameter and compare it with our sizing chart;
    - If you prefer to visit a store, bring the ring with you, and one of our consultants will be happy to assist;

    You can find more information about ring sizing here.
    Rest assured — exchanging the size is a straightforward and uncomplicated process. When in doubt, it is advisable to choose a slightly larger size.

  • What does 18K gold mean?

    18K gold means that the piece contains 75% pure gold. It is the most common type of gold used in fine jewellery — it has a richer yellow hue and is widely favoured by luxury brands. For an engagement ring, 18K gold is considered the most classic and precious choice.
  • Engagement ring with easy return or exchange?

    At BlueBird, we understand that love can be complicated — but we believe our policies shouldn't be. That’s why all Bow-branded jewellery may be exchanged with ease, or even returned — either in-store or online — within 30 days, provided the piece remains in perfect condition.
  • How much should one spend? Is the two-month salary rule a myth?

    The two-month salary rule stems from old marketing campaigns by engagement ring brands — a notion that no longer holds true today. At BlueBird, we’ve supported engaged couples for many years, and our best advice is to set a realistic budget that balances emotional significance with financial responsibility.
  • Which gemstone to choose besides the diamond?

    Beyond the traditional diamond, there are other precious gemstones imbued with unique and meaningful symbolism for engagement rings. Sapphire represents fidelity and wisdom, offering an elegant and profound choice. Emerald, with its rich green hue, signifies love, hope, and renewal. Ruby, with its vibrant red, is linked to passion, courage, and eternal love. Aquamarine, with its soft blue tone, conveys tranquility, harmony, and clarity. Each gemstone carries its own message — the key is to choose the one that best reflects your shared story.
  • What is a certified diamond ring? What do GIA and IGI mean?

    A ring with a certified diamond offers official assurance of that diamond’s individual quality.
    This means the diamond has been examined by an independent laboratory, which issues a certificate detailing its weight (carats), colour, clarity, cut, and other characteristics.

    GIA (Gemological Institute of America)
    IGI (International Gemological Institute)

    Two of the most internationally renowned laboratories are GIA and IGI. A diamond certified by GIA or IGI is a hallmark of transparency, trust, and true value. These reports apply to rings featuring diamonds over 0.40 carats.
    To explore rings with individually certified diamonds, click here.

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Express Delivery
Delivery date visible in the product detail. Click & Collect in store on the same day.
€10 Discount Voucher
For each eligible purchase of €100. Valid for registered customers.
Shipping Fees
For European countries*, shipping has a fixed cost of €30
Exchanges and returns
30 days after receiving the order

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