Jewellery Online - Complete Catalog

The catalog is organized by category (women, men and children) and by jewelry type: rings, earrings, necklaces, bracelets, pendants, chains, charms and sets.

For women, the widest selection includes women's rings, necklaces, earrings and bracelets, as well as pendants, chains, charms and jewelry sets. For men, the selection focuses on men's necklaces, bracelets, rings and earrings. There is also a dedicated range of children's jewelry, featuring pieces designed for smaller sizes and more delicate needs.

The catalog covers four main materials: 18K and 14K gold (fine jewelry), silver (everyday wear and gifts) and steel (durability and affordability).

The choice of material determines the price, maintenance and how the jewelry can be worn. 18K gold (75% pure gold) is the standard for fine jewelry, ideal for pieces with set gemstones and jewelry designed to last for decades. 14K gold (58.5%) is more durable and affordable, making it suitable for frequent wear. Silver is the most versatile choice for everyday wear and gifts, offering an extensive variety of designs. Steel is highly resistant to water and constant wear, making it popular in men's jewelry and sports-inspired pieces. For those looking for gemstones, there is a dedicated precious gemstones section featuring diamonds, emeralds, rubies, sapphires and topaz.

The catalog includes BlueBird's own brands, such as Bow, Unike, Tashi and Spezia, as well as international fashion brands, including Emporio Armani, Fossil, Tommy Hilfiger, Police and Nomination.

Bow is our engagement and wedding jewelry brand, specializing in 18K gold with diamonds and precious gemstones. Unike Jewellery and Tashi offer contemporary designs in silver and gold, organized into collections that evolve throughout the year. One Jewels focuses on affordable and versatile pieces. For those seeking Portuguese heritage, Portugal Jewels creates filigree jewelry and traditional designs such as the Heart of Viana. These are complemented by international fashion brands, offering both jewelry and watches.

Online orders benefit from fast delivery, with the estimated delivery date displayed on each product's detail page. Express Click & Collect is also available, allowing customers to collect their orders in-store on the same day, within 2 hours.

The delivery date is displayed on each product page before purchase, eliminating the uncertainty often associated with online shopping. For those who need a piece on the same day, the "Express Click & Collect" delivery option allows customers to buy online and collect their order from a store of their choice within two hours, subject to stock availability at that location. This is the most popular option for last-minute purchases, especially gifts. Shipping is free on orders of €35 or more in mainland Portugal and €120 or more for the islands.

Exchanges and returns are free of charge at any BlueBird physical store within 30 days of receiving the order. All pieces come with an official brand warranty.

The option to exchange items in a physical store is the main advantage of buying from a retailer with a nationwide presence rather than an online-only store: if a piece does not fit or meet expectations, it can be exchanged in person, without the need for return packaging or waiting for shipping. The exchange and return period is 30 days from receipt. There is one important exception: pieces with personalized engraving become unique items and are not eligible for exchange or return. All jewelry comes with an official brand warranty, and technical assistance is available in stores for repairs, size adjustments and maintenance throughout the life of the piece.

In addition to the usual payment methods, BlueBird offers installment payments and a €10 Discount Voucher for every €100 in eligible purchases for BlueBird Card holders.

For higher-value pieces, especially gold jewelry with gemstones, installment payments allow customers to spread the cost over several months. For regular purchases, the BlueBird Card entitles customers to a €10 Discount Voucher for every €100 in eligible purchases. These vouchers can be accumulated and used on future purchases. The specific terms and conditions of each option are available on their respective pages.

All precious metal jewelry sold in Portugal must bear a legally required hallmark, applied by the INCM, certifying the metal's purity: 750 for 18K gold, 800 for 19.2K gold and 585 for 14K gold.

Authenticity is the main concern for anyone buying jewelry online, and Portugal has a legal system in place to guarantee it. The Portuguese Mint and Official Printing Office (Imprensa Nacional-Casa da Moeda) hallmarks each precious metal piece with its corresponding purity mark, engraved directly onto the jewelry, usually on the inside of a ring band or on the clasp of a chain. This hallmark is required by law and can be verified using a magnifying glass. Buying from an accredited jeweler ensures that the hallmark is present and genuine, unlike marketplaces where the origin of products is not controlled. More information is available on the hallmarking information page.

BlueBird offers personalized engraving, ear piercing, gift-ready packaging and technical assistance, available in physical stores and, in some cases, when shopping online.

Personalized engraving allows names, dates or messages to be engraved on the inside of rings, on pendants and on bracelets, making it one of the most popular customization options for gifts. There are dedicated categories for women's engravable jewelry and men's engravable jewelry. The ear piercing service is available in-store. The gift-ready option ensures that the piece arrives already wrapped as a gift. There are also jewelry cleaning and care products to help keep jewelry in good condition over time.

Size is the main concern when buying rings and bracelets online. BlueBird provides a size guide, and customers can have their size measured free of charge at any physical store.

For rings, the most reliable method is to measure a ring already worn on the intended finger or visit a store for a free measurement. For bracelets and necklaces, the choice mainly depends on length and personal preference, with a greater margin for error. The size guide includes reference charts and instructions for measuring at home. As exchanges are free of charge in physical stores within 30 days, choosing the wrong size can easily be corrected, provided the piece does not have personalized engraving. For later adjustments, the in-store technical assistance service can resize most rings.

Is it safe to buy jewelry online at BlueBird?

Yes. BlueBird has 25 years of experience and 14 physical stores in Portugal. All pieces come with an official brand warranty and the legally required hallmark, and exchanges can be made in person at any store.

The main difference compared to buying from an online-only store or marketplace is the physical presence: if something goes wrong, there is somewhere to turn. The INCM hallmark on each precious metal piece legally certifies the metal's purity, while the official warranty covers manufacturing defects. Exchanges are free of charge in stores within 30 days.

How long does delivery take?

The delivery date is displayed on each product's detail page before purchase. For same-day collection, Express Click & Collect allows customers to collect their orders in-store in approximately 2 hours.

Unlike generic delivery estimates, the expected date is displayed on each product page, allowing customers to check whether their order will arrive on time before purchasing. For urgent purchases, especially last-minute gifts, Express Click & Collect is the fastest option: customers can buy online and collect their order from a store of their choice in approximately two hours, subject to stock availability at that location.

Is shipping free?

Shipping is free on orders of €35 or more in mainland Portugal and €120 or more for the islands.

For orders below these amounts, the shipping cost displayed at checkout applies. A free alternative is Click & Collect, which allows customers to collect their orders in-store without paying shipping fees, regardless of the purchase amount.

Can I exchange or return jewelry purchased online?

Yes. Exchanges and returns are free of charge at any BlueBird physical store within 30 days of receiving the order. The exception is pieces with personalized engraving.

Exchanging an item in-store avoids the usual process of repackaging and shipping it back. Simply take the piece and proof of purchase to any of the 14 stores. Pieces with personalized engraving become unique items and are therefore not eligible for exchange or return, so it is important to confirm the size and text before proceeding with the engraving.

How can I tell if a piece of jewelry is made of real gold?

By checking the hallmark engraved on the piece itself: 750 for 18K gold, 800 for 19.2K gold and 585 for 14K gold. In Portugal, this hallmark is required by law.

The hallmark is applied by the INCM and is engraved in discreet areas of the piece, such as the inside of a ring band or the clasp of a chain. It includes the metal's purity in parts per thousand, the manufacturer's or importer's mark, and the official assay office hallmark. It is the most reliable legal guarantee of authenticity and one of the reasons to choose accredited jewelers over sellers with no traceable product origin.

Can I pay in installments?

Yes. BlueBird offers installment payments, an option that is particularly useful for gold jewelry with gemstones or higher-value jewelry sets.

The specific terms and conditions are described on the installment payments page. BlueBird Card holders also receive a €10 Discount Voucher for every €100 in eligible purchases, which can be accumulated and used on future purchases.

How do I choose the right ring size when buying online?

You can measure at home using the size guide, use a ring you already own as a reference, or visit a physical store, where measurements are taken immediately and free of charge.

The size guide includes conversion charts and instructions for measuring at home. If you are buying a gift and do not know the correct size, it is preferable to choose a piece without a fixed size (such as a necklace, adjustable bracelet or earrings) or take advantage of the free in-store exchange service within 30 days. Rings without engraving can also be resized later through the technical assistance service.

Does the jewelry come gift-wrapped?

Yes. BlueBird offers a gift-ready packaging service, as well as the option to personalize an E-Gift.

The gift-ready service ensures that the piece arrives already wrapped as a present, which is particularly convenient when the order is delivered directly to the recipient. For those who prefer to let the recipient choose, a personalized E-Gift is also available.

Can I buy online and collect in-store?

Yes. Express Click & Collect allows customers to buy online and collect their order from one of the 14 stores in approximately 2 hours, with no shipping costs.

In-store collection is free and subject to stock availability at the selected location, which is chosen during checkout. You can find the complete list of addresses and opening hours on the stores page. It is the fastest option available and the only one that guarantees same-day collection.